La Flora Branding
La Flora is a conceptual specialty floral arrangement studio providing lavish florals for weddings and other formal occasions. The goal was to create a cohesive identity that accurately represented the luxurious and organic nature of the brand. The development of this brand included research and moodboarding, brand naming, logo design exploration, and brand collateral. I chose the name “La Flora” to shorten the phrase “Lavish Florals”, and I developed the deliverables - business cards, promo pieces, etc., to create a striking, lasting impression with the holographic foil and contrasting deep flower images.